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WATCH ON DEMANDWATCH ON DEMAND

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N° 01

Authenticated. Vetted. Delivered direct.

Sourcing investment-grade timepieces from the global secondary market.

Our process

N° 03

Sell your watch.

Get a quote

N° 05

Source a watch.

Tell us the reference you want. We hunt it through our global dealer network, vetted collectors, and auction channels.

Submit a brief

N° 06

Trade in. Trade up.

10 percent more in trade credit than we would offer in cash.

How it works

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Our process

Source

Every piece is hand-sourced from collectors, dealers, and auction houses across Geneva, London, Hong Kong, New York, and Sydney.

Authenticate

Inspected by our partnering watchmakers before listing. Caseback, serial, movement, dial, hands, bracelet, clasp. Every detail verified.

Deliver

Fully insured shipping, signature required, costed per piece. Every order ships with a WATCH ON DEMAND Certificate of Authenticity.

N° 08

The Journal

H. Moser & Cie Streamliner Tourbillon +8, an Australia-exclusive collaboration with Barbagallo Watch
Audemars Piguet

Why Perth has its own watches

A reflection on the AP +8 and the Moser Streamliner Tourbillon +8. Two timepieces Barbagallo Watch commissioned for the +8 GMT zone. Proof that brands do not collaborate with websites. They collabo...

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AP x Swatch Bioceramic Royal Pop pocket watch collection on display
Analysis

The Royal Pop is the soft launch of an AP sale

A hot take from the founder. My prediction: Audemars Piguet is gearing up to sell to Swatch Group, and the Bioceramic Royal Pop is the public dress rehearsal of that deal. Here is why the format, t...

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